1. Introduction
We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, and protect the information you provide when you visit our website or make a booking with us. By using our website, you consent to the practices described in this policy.

2. Information We Collect
We may collect the following personal information from you:
- Full name and contact details (email address, phone number, postal address)
- Passport and travel document details
- Date of birth and nationality
- Dietary requirements and medical information relevant to your tour
- Payment and billing information
- Travel preferences and special requests
- Information submitted through our contact and booking forms
- Website usage data including IP address, browser type, and pages visited

3. How We Collect Your Information
We collect information in the following ways:
- Directly from you when you complete a booking, enquiry, or contact form
- When you communicate with us by email, phone, or social media
- Automatically through cookies and analytics tools when you visit our website
- From third parties such as travel agents or partner companies who refer bookings to us

4. How We Use Your Information
We use your personal information to:
- Process and manage your tour booking and payments
- Communicate with you about your booking, itinerary, and travel requirements
- Send you booking confirmations, invoices, and travel documents
- Meet legal and regulatory obligations including border and park entry requirements
- Improve our website, services, and customer experience
- Send you marketing communications about our tours and offers, where you have given consent
- Respond to enquiries and provide customer support

5. Sharing Your Information
We do not sell or rent your personal information to third parties. We may share your information with:
- Accommodation providers, lodges, and tented camps included in your itinerary
- National park and conservancy authorities for entry fee processing
- Payment processors and financial institutions for secure payment handling
- Government and immigration authorities where required by law
- Emergency services in the event of a medical or safety incident
- Trusted third-party service providers who assist in operating our business, bound by confidentiality agreements

6. Cookies
Our website uses cookies to enhance your browsing experience and collect anonymous usage data. Cookies are small text files stored on your device. We use cookies to:
- Remember your preferences and settings
- Analyse website traffic and user behaviour through tools such as Google Analytics
- Improve website performance and content

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our website.

7. Data Storage & Security
Your personal information is stored securely on our systems and those of our trusted service providers. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

8. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, and reporting requirements. Booking records are typically retained for a minimum of seven years in accordance with Kenyan financial regulations. Marketing data is retained until you withdraw your consent.

9. Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of any inaccurate or incomplete information
- Request deletion of your personal information, subject to legal obligations
- Withdraw consent to marketing communications at any time
- Object to the processing of your personal information in certain circumstances
- Lodge a complaint with the relevant data protection authority

To exercise any of these rights, please contact us using the details provided at the end of this policy.

10. Third-Party Websites
Our website may contain links to third-party websites including social media platforms, partner lodges, and booking engines. We are not responsible for the privacy practices of these websites and encourage you to review their privacy policies independently.

11. Children's Privacy
We do not knowingly collect personal information from children under the age of 18 without the consent of a parent or legal guardian. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can take appropriate action.

12. Marketing Communications
With your consent, we may send you newsletters, special offers, and updates about our safari packages. You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or by contacting us directly. Unsubscribing from marketing will not affect communications related to an existing booking.

13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

14. Governing Law
This Privacy Policy is governed by the laws of Kenya. Any disputes relating to privacy matters shall be subject to the jurisdiction of the Kenyan courts.

15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us through our website or at the email address provided on our contact page.